Multimodal Literacy in Higher Education: Bridging Digital and Communicative Competencies
Abstract
In an era of digital transformation, higher education must adapt to new modes of communication and information processing. This study explores the role of multimodal literacy as a critical competency for university students, emphasizing its integration into academic learning and higher education. The research investigates students’ ability to interpret, produce, and critically assess multimodal content across digital platforms. Utilizing a quantitative approach, the study incorporates survey data to assess students’ preparedness and challenges in engaging with multimodal resources. Findings highlight discrepancies between assumed digital proficiency and actual multimodal competence, suggesting a need for structured pedagogical interventions. The study also points to the significance of equipping students with the skills necessary to navigate contemporary communication landscapes effectively. Practical recommendations are proposed for enhancing curricula to support the development of multimodal literacy in higher education.
Copyright (c) 2025 Anita Janković

This work is licensed under a Creative Commons Attribution 4.0 International License.
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