Consumer decision-making processes in digital environments—A psychological perspective

Mohammad Shahidul  Islam; Muhammad  Ali; Fariba  Azizzadeh

doi:10.59400/apr.v3i1.1362

Consumer decision-making processes in digital environments—A psychological perspective

Mohammad Shahidul Islam BRAC Business School, BRAC University, Dhaka 1212, Bangladesh
Muhammad Ali Al Madinah International University, Kuala Lumpur 57100, Malaysia
Fariba Azizzadeh Independent Researcher, Vienna 1050, Austria

Article ID: 1362

DOI: https://doi.org/10.59400/apr.v3i1.1362

Keywords: consumer psychology; digital marketing; decision-making; information overload; personalized marketing; psychological principles

Abstract

This conceptual paper examines the influence of psychological principles on consumer decision-making within digital shopping environments, integrating psychological theories with empirical observations to understand how cognitive, emotional, and social factors shape consumer behaviors online. By reviewing existing literature and applying a constructivist epistemology and relativist ontology, the study develops a conceptual framework highlighting the impact of digital interface design, information availability, and personalized marketing on consumer choices. The paper analyzes various examples and identifies vital psychological triggers and decision-making barriers, offering strategic insights for enhancing digital marketing practices. This research contributes to academic and practical understandings of digital consumer behavior, proposing that a more profound integration of psychological insights can lead to more effective and ethically grounded marketing strategies in the digital era.

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Published

2024-06-12

How to Cite

Islam , M. S., Ali, M., & Azizzadeh, F. (2024). Consumer decision-making processes in digital environments—A psychological perspective. Applied Psychology Research, 3(1), 1362. https://doi.org/10.59400/apr.v3i1.1362

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