An interpretative phenomenological analysis: Is Indonesia prepared for electric vehicles?

Amit  Joshi; Saharsh  Jain; Puneet Kumar  Gupta

doi:10.59400/jps2037

Amit Joshi Gandhi Memorial Intercontinental School, Jakarta 14410, Indonesia
Saharsh Jain ICFAI Business School, ICFAI University, Dehradun 248001, India
Puneet Kumar Gupta ICFAI Business School, ICFAI University, Dehradun 248001, India

Article ID: 2037

DOI: https://doi.org/10.59400/jps2037

Keywords: electric vehicles; factors price; government; Jakarta; pollution

Abstract

The transition towards sustainable transportation is critical for Jakarta, where traditional gas-powered vehicles contribute substantially to air pollution and adverse health effects. Battery- Powered Electric Vehicles (BEVs) represent a viable alternative, backed by technological advancements and government interventions like subsidies. However, despite these initiatives, BEV adoption remains influenced by factors beyond just price. This study explores consumer perceptions and the determinants of BEV demand using Interpretative Phenomenological Analysis (IPA). The qualitative research, conducted through semi-structured interviews with 10 male participants aged 25 to 40, examines key factors impacting BEV adoption, such as price sensitivity, availability of substitutes, production costs, and externalities. Additionally, the study identifies the role of information gaps and government awareness campaigns in shaping consumer preferences. Findings indicate that price disparities, substitute availability, and infrastructure limitations significantly influence BEV adoption. Economic considerations, coupled with consumer awareness of environmental impacts, are pivotal in driving demand. The research suggests that enhancing infrastructure, providing accurate information, and implementing supportive policies could accelerate BEV adoption in Jakarta. This study contributes valuable insights for policymakers and stakeholders seeking to promote sustainable transportation and mitigate negative externalities in Indonesia’s capital.

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