Assessment of broadcast media in mobilizing women for political participation in lagos state

Odudu Jennifer  Moropefoluwa; Eric Msughter  Aondover; Funmi  Falobi

doi:10.59400/jps1511

Assessment of broadcast media in mobilizing women for political participation in lagos state

Odudu Jennifer Moropefoluwa Department of Mass Communication, Caleb University, Imota, Lagos 111101, Nigeria
Eric Msughter Aondover Department of Mass Communication, Caleb University, Imota, Lagos 111101, Nigeria
Funmi Falobi Department of Mass Communication, Caleb University, Imota, Lagos 111101, Nigeria

Article ID: 1511

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DOI: https://doi.org/10.59400/jps1511

Keywords: assessment; broadcast media; mobilizing; women and political participation

Abstract

The goal of this study is to examine the role of broadcast media in mobilizing women for political engagement in Lagos State. The objectives of the study were to investigate how women in Lagos State are being mobilized for political participation by the broadcast media, to determine whether cultural norms in society have an impact on women’s political participation in Lagos State, and to ascertain the obstacles that women encounter when engaging in Lagos State. The study used a survey research method, and agenda-setting theory and Status Conferral theory were adopted as a theoretical framework. The total population of the study consists of 183 respondents, while the sample size was 96 respondents who meet the criteria of the study. Convenience sampling was employed based on the availability of the respondents, and the instrument for data collection was a questionnaire. Content validity was used to validate the instrument for effective data collection. After coding and analysis in SPSS 22.0, the results were interpreted using frequencies and percentages. The findings of the study show that the media plays a significant role in the process of political mobilization. The fact that women are and have been marginalized in Nigeria’s political system is the most important aspect of this discussion, as it portends dire consequences for the country’s system, which is now essentially ruled and controlled by men. Therefore, issues causing this predicament are deeply ingrained in the anxieties that the majority of women experience, some of which are related to insecurity, financial hardship, and a lack of political support. The study recommends that there is a need to establish a supportive environment free from all forms of violence and harassment that enables women to participate effectively in the decision-making process in a sustainable and efficient manner.

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Published

2024-12-06

How to Cite

Moropefoluwa, O. J., Aondover, E. M., & Falobi, F. (2024). Assessment of broadcast media in mobilizing women for political participation in lagos state . Journal of Policy and Society, 2(1), 1511. https://doi.org/10.59400/jps1511

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Vol. 2 No. 1 (2024)

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