The impact of conformity, effort and performance expectancies on SMEs information technology adoption in Nigeria

Mark Ojeme; Martins  Odiase

doi:10.59400/issc.v3i1.227

Mark Ojeme Leadership, Management and Marketing, De Montfort University (DMU), Leicester LE1 9BH, UK
Martins Odiase Department of Business, Economics, Accounting and Finance, Durham University International Study Centre, Stockton-on-Tees TS17 6BH, UK

Article ID: 227

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DOI: https://doi.org/10.59400/issc.v3i1.227

Keywords: performance and effort expectancies, conformity, SMEs, IT adoption, organizational existence

Abstract

This paper investigates the drivers of SMEs’ adoption (Small and Medium-sized Enterprises’ adoption) of information technology (IT) in Nigeria, underpinned by the performance expectancy, effort expectancy, and conformity impact on IT adoption. In addition, the study examined the impact of an organizational existence on IT adoption. Confirmatory factor analysis was applied to establish the model's goodness-of-fit, while Structural Equation Modelling was employed to test the proposed model’s hypotheses. Further, multiple regression analysis was used to test the organization's years of existence effect on IT adoption. The overall arching finding indicates the predominant role of performance expectancy in explaining organization adoption of IT systems. Furthermore, effort expectancy (ease of IT usage) showed mixed results. While it was a predictive construct in the overall study model, it proved redundant under five years of organization existence but was predictive of organizational existence over five years. The conformity construct (maintenance of status quo) was insignificant in the study. The research adds value to the information technology literature by establishing the factors that drive 20 SMEs IT adoption in Nigeria, especially where organization age is concerned. The unit of analysis was at the organization level; there is wisdom in considering employees’ demographics, 22 such as employee’s education, IT experience, or organizational trade in future studies.

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