The social media and digital platforms contributions towards impacting the consumer purchasing behavior of aquatic foods products in Egyptian market
Abstract
In recent years, there has been growing interest in how social media and online platforms influence consumer purchasing behavior in the aquatic foods industry. This review focuses on digital innovations and their impact on consumer trust, engagement, and loyalty through the integration of advanced data analytics, e-commerce, and augmented reality (AR) marketing with traditional channel strategies. By profiling Egypt’s aquatic food market, the paper identifies challenges such as misleading information provided to consumers and fragmented markets, while highlighting opportunities including technology adoption, sustainable market development, and capacity building. The conclusions emphasize the importance of blending offline and online approaches and adapting communication strategies in response to evolving consumer needs and increased market competition. This study provides practical recommendations for change agents seeking to integrate sustainable marketing initiatives with consumer values.
Copyright (c) 2025 Author(s)
This work is licensed under a Creative Commons Attribution 4.0 International License.
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