About the Journal
Business & Marketing Trend is an international, peer-reviewed journal dedicated to advancing the understanding and practice of business and marketing in a globalized world. The journal serves as a platform for academics, industry professionals, and practitioners to share innovative research, groundbreaking ideas, and transformative strategies that shape the future of business and marketing. By fostering a deeper understanding of the dynamic interplay between theory and practice, Business & Marketing Trend aims to bridge the gap between academia and industry, providing actionable insights for decision-makers worldwide.
Business & Marketing Trend publishes original research, review articles, case studies, and industry reports that address a wide range of topics in the field. The scope of the journal includes, but is not limited to, the following areas:
- Marketing Strategies and Consumer Behavior
Digital and social media marketing.
Behavioral insights into consumer decision-making.
Branding, positioning, and identity management.
Personalization and customer relationship management (CRM).
Global Business and Market Dynamics
- International trade and market entry strategies.
Comparative studies on global consumer trends.
Emerging markets and their unique challenges and opportunities.
Technological Innovation and Marketing
- The impact of AI, machine learning, and big data on marketing.
Augmented reality (AR) and virtual reality (VR) in customer engagement.
E-commerce and omnichannel retailing.
Sustainability and Ethical Marketing
- Corporate social responsibility (CSR) initiatives.
Ethical consumption and green marketing strategies.
The role of marketing in achieving the Sustainable Development Goals (SDGs).
Cross-Cultural and Regional Marketing Insights
- Cross-cultural consumer behavior studies.
Regional case studies on localized marketing practices.
Multicultural marketing and communication strategies.
Business Innovation and Leadership
- Leadership strategies in turbulent markets.
Entrepreneurship and small business marketing.
Organizational behavior and innovation management.
Data Analytics and Decision Making
- Predictive analytics for marketing strategies.
Data-driven approaches to customer segmentation.
Advanced methodologies in market research.
Emerging Issues in Marketing and Business
- The influence of geopolitics on global trade and marketing.
The future of marketing in the metaverse.
The gig economy and its implications for business models.
By addressing these diverse topics, the journal seeks to provide comprehensive coverage of the challenges, innovations, and opportunities that define contemporary business and marketing.
